Search Engine Optimization is the practice used for the increasing the number of visitors to a website. It plays a vital role in the success or failure of a website. SEO is essential for such Ecommerce sites that are dependent upon charming, pulling in and holding the most customers. SEO for Ecommerce sites is way more complicated than optimization of the sites that don’t have many product listings. Hence, it is inevitable for us to go after the best applications to make sure that our site is working well.
SEO for the product pages is not that simple. A small error can cost a lot especially when your eye is on the top position of Google search results. It is preferable to be in the top three positions for increasing the number viewers. Research has approved that the sites positioning on page one of a Google keyword search accomplish a normal active-visitor clicking percentage (CTR) of 71.3 percent. Whereas, the page two and three consolidate just get a CTR of 5.59 percent.
Much more thought to provoke is the uniqueness between the top positions on page one. The search results ranked first to get a normal of 31.24 clicks. Whereas, the ranked 2nd drops by over half clicks. The ranked fifth has the even lesser click of about 5.50 percent. Going deeper into statistical data is of no use as the above results have already told us about the whole trick. The entire trick for winning the SEO battle lies in spending the assets and time that is essential for the E-commerce site.
Evaluate, Research and Optimize
SEO success is dependent upon some steps. These steps are as following:
- Evaluation of the data.
- The research of competitors and keywords.
- Implementation of right changes to your site.
These steps are inevitable for achieving the first position on page one of Google. In addition to following these steps continuously for sustaining the success following areas should also be kept in mind to lead the Google rankings summit.
1. SEO check
To identify the SEO problems, you should start with a broad check of your website. After it, you should evaluate your whole site focusing mainly on the product pages. This is important as no doubt a lot of errors originate here and effect regarding the efficiency of the site. Screaming Frog is a good tool for crawling your images, script, apps, and links to find the mistakes, copy content, missing tags, redirects and much other SEO affecting issues.
2. Keyword research
Among the several pieces of SEO Enigma, keyword research is the most essential. Instead of targeting wrong keywords one should target the right keywords on the product pages. Tactically using right keywords results in the high-quality consumers and a significant number of sales. Ranking difficulty, pertinence and volume of the search must be kept in mind while performing the keyword search. Hence, long tail keywords pertinent to your product, having low difficulty ranking in comparison to the competition and elevated resembling search volume, must be selected.
3. Competitor Exploration
The main thing is the knowledge about the keywords. You must know the strengths of your opponent. First, you should get an idea of the keywords used by the opponent and then among those, search for the keywords which you want to compete. You should get direct to the websites providing them with the quality links. You must pay attention to the structural design of the E-commerce sites, extracting the useful knowledge about pages to achieve greatness for your site.
Development of Product Pages: 13 SEO tactics
After obtaining full knowledge of the opponents, keywords, and challenges that your website for Ecommerce may face, you should use the following SEO tactics for achieving the top product page position of Google:
1. Produce un-copied product specifications
The product specifications described must not be copied. Using the product specs that have already been defined by some other company turns out to be a blunder. Such product specifications are considered as the copied material by the SEs (Search Engines). Also, Google doesn’t list such products at all. Hence, the product specifications can only tempt the customers to purchase your product if they are un-copied, exceptionally unique and have a persuasive sales pitch.
2. Usage of Specific Keyword Phrases
One should use very specific keyword phrases related to the product he is going to sell. This is very important as the customer doesn’t want to wander here or there in search of the essential product. A customer has the exact idea of what he is going to purchase so he would look for the exact keywords. Hence, to increase the number of customers, it is inevitable to such specific keywords for your product page.
3. Inclusion of consumer remarks
Consumer remarks are the key to success for any product page. These remarks approve you socially to the potential customers and claim your trustworthiness. Consumer comments are found to be the key factor for higher ranking as they increase the number of viewers by 58 percent and profit per view by 62 percent.
Spontaneous Navigation: The way you design your product website is very important for its success. Your design can get you the authority among customers as well as the higher ranks. Hence, creating your product page in a systematic order makes it easy for the customers to locate it and understand it without any problem.
4. Adding social media links
People are very active on social media these days. They share things with their followers through this medium. Using Social media links on your product page can enhance the chance of tempting, even more, customers. A satisfied customer can share your product page with his followers which can bring fame to your product page. So, the addition of social media links like Linkedin, Twitter, Facebook and Instagram not only claims the credibility and pertinence of your product page but also affects its Google rankings.
5. Adding Videos and Images
The addition of product videos and images to your product page is also a good tactic. Using classy images and videos of your product can increase the number of attracted customers. These customers if satisfied with your product can share your page with their followers on social media. Good load time and tempting product images are part and parcel to each other. In addition to this, images must also be labeled by the specific keywords as it enhances the chance of their inclusion to the related-images search.
6. Optimizing the speed to load web page
If your webpage is unable to load within three seconds, then almost 40% of traffic on your site will be reduced. Moreover, 79% of the visitors who waited for your site to load are not expected to come back. If you have developed the site to work on mobiles and tablets, then this feature holds, even more, significance. The time of your web page loading can be reduced and you can boost your Google rankings by getting more visitors by compressing the pixels or size of the images of products or by implementing lazy loading technology.
7. Metadata should be interesting
The meta-data holds as much importance in the SEO as the web designing. There should be an attractive and unique meta description and meta title on each of the products at your e-commerce site. You should always keep this thing in mind that a potential visitor will look at your meta data asap after seeing on Google. Thus, you should be prepared to present good 1st impression on your visitor by having high-quality metadata on all your products.
8. Videos and images of products
The visitors will look at the images and videos of products before buying them. How they feel about your products will greatly determine how much they are influenced by your website. The quality of images and videos should be getting and interesting. It should be of a caliber that any visitor would like to share on social media. However, you have to compensate the loading time of page and video and image quality, both so you must take care and properly evaluate things accordingly.
9. URL is also important
When it comes to SEO, even the URL plays an important part and should be search- friendly. The URL must be unique, and it should be optimized for the primary keyword of the page. The URL give search engine an idea about the category or genre of the webpage, and thus the search engine uses the data collected from URLs to give visitors a better experience with relevant results.
10. Out of stock product pages should also be live
You should keep the products that are out of stock live on your website as they contribute to the power of SEO for your website. Leave them as they are and tell the users whether it will come back or not or include the links of some relevant products.