Tag Archives: Engaging

How to Make Your Web Copy More Engaging and Persuasive

Visitor engagement is the key to a website’s success. Most tend to focus too much on the content or on the design. While these are important factors, it is crucial that you find ways with which to make your site as engaging and as persuasive as possible. The key to do this is to formulate every aspect of the site by bearing the answer to this question in mind: calls to action are being placed everywhere on the site, but are they really making visitors act? Are we getting them there? Are we encouraging them to make a transaction? Continue reading How to Make Your Web Copy More Engaging and Persuasive